Cloud computing is fully integrated. An IDC report shows that 68 percent of companies use cloud. Still, every company does not work in the same way in the cloud. OVH puts the users and their challenges in line.
Web hosting was one of the main focus areas for OVH at the beginning of the 21st century. Although it is still a huge market, growth is currently less than ten percent. Contrary to the market growth of Infrastructure as Service (IaaS) and Platform as Service (PaaS), which is now over thirty percent. This shows that users are increasingly using native cloud technologies like IaaS and PaaS. But Software as a Service (SaaS) with innovations as Content Management System as a Service (CMSaaS) has proved interesting. It is the task of providers to migrate from old platforms to the latest technologies. Suppliers remaining in the web hosting market are doomed to become nichespelers or need to provide more professional services that deliver value added quickly.
Selective or tactical IaaS adopters
The second group of cloud users, also known as selective or tactical IaaS adopters, appeared mid-2000. These users do not spend their full infrastructure, but only certain components that provide the least added value, such as backups, emails, virtual desktops and storage. This grew to the stage we have now ended up: “Anything As a Service” or XaaS. This development has led to an increase in so-called ‘shadow IT’ hardware and software used by employees without the IT department aware of it. The demand for XaaS is still high; companies are now looking for a uniform and streamlined IT environment. They do this by consolidating their services with one provider that covers all their needs.
Startups and Digital Natives
The third user group is startups. This group has not yet run any existing applications in an aging infrastructure. Startups are usually run by digital natives who run their projects in the cloud. These young companies use the cloud to develop their ideas, implement services and grow rapidly. Successful startups accurately investigate infrastructure costs to improve their business model. Although this group is already well-known with cloud solutions, not all solutions are appropriate. For example, public clouds like Dropbox seem attractive, yet these are not always the best solutions for fast-growing companies.
Cloud migrants are companies where IT is still often based on outdated systems in which they have invested a lot in the past. These companies realize that they need to migrate to the cloud to save costs and to compete with startups. Startups succeed in tasting market shares of established competitors thanks to an innovative idea or because the old business model no longer complies. This does not appear to be as easy as their existing systems are not set up here. Uncertainty about the security of the cloud has largely disappeared, but the fear of companies that they do not have the right expertise at home is great.
In addition, software companies have already switched to SaaS because they anticipated well or because it was necessary for their business model. These companies are experiencing huge transformation in their business model, from license sales to subscriptions and pay-per-use, all in the cloud. Through the cloud, organizations make their applications available globally and offer optimal performance to all users around the world. This forces these companies to fully understand the rules and regulations, in the various geographical areas in which they work, to ensure the best possible data security for customers.
Laurent Allard, Vice President of the Executive Board at OVH, says: “Examining the profiles of different cloud user groups gives insight into the history of the cloud. It may be a short but rich history, thanks to the rapid pace of technological change. “